Work
PwC Corporate M&A EMEA
Professional Services Industry
PricewaterhouseCoopers International Limited (PwC), is a leading multinational professional services network and one of the Big Four accounting firms. The Corporate Mergers & Acquisitions (M&A) sector in EMEA faced a challenge in communicating its identity and capabilities, especially within its internal base.
STORY SQUAD
Video Production Industry
StorySquad Media, an Emmy Award-winning creative and video production hub, faced a saturated market with challenges such as an undefined business structure, no strategic plan for client outreach, lack of marketing strategy, and competitive pressures from newcomers using inexpensive equipment for self-promotion.
SENTIENT
Beauty & Wellness Industry
Sentient Lasers was pigeonholed as a repairer and reseller of old laser machines, a perception that was not accurate to their true capabilities. They engaged brand consultancy Siegelvision and our team to redefine their brand, aiming to accurately communicate their offerings and elevate their market position.
READY REBOUND
Healthcare Industry
We created a clear, differentiating identity: brand purpose, positioning, value proposition, voice, and bold visual identity. We also gave this purposeful organization a new name and a powerful brand narrative that communicates the true values of the organization.
MAMO RESTAURANT
Hospitality Industry
We positioned MAMO Restaurant as the purveyor of affectionate Italian cuisine and a unique New York City dining experience. Furthermore, we created a unique value proposition that catapulted MAMO to become a staple of the city and one of the most visited restaurants in SoHo.
CUNY
Educational Services Industry
The largest public university in the world was not acting like one. From developing a new brand strategy, a visual identity including all kinds of creative assets– subway ads, newspaper ads, a digital strategy, and more, we made sure CUNY, from this point on is a place students, and faculty are proud to be a part of.
GROUND CENTRAL
Hospitality Industry
How do you differentiate from the crowd of so many coffee shops in New York City? You develop a unique identity and positioning to reflect the qualities and the personality of the organization. From one location, and completely self-funded, to seven locations in only 5 short years.
HLS
Manufacturing Industry
Harvey Lewis Stein is a legend in the field of global product development and sales. He was in need of rebranding for his HLS enterprise. We created a clear, differentiating identity: brand purpose, positioning, value proposition, and visual identity all based on Harvey’s reputation and personality that communicates the true value of the organization.
SAGE
Not-for-profit Industry
We created a print and digital campaign to raise awareness for SAGE and combat the administration’s attempt to exclude LGBT categories from The National Survey of Older Americans. The impact of the campaign helped SAGE not only launch their new brand identity but allowed them to become a major advocate fighting the current social injustices caused by the Trump administration.
CRYOCURE
Health and Mental Wellness Industry
For this project, we developed a brand that reveals the benefits of cryotherapy as one of the oldest healing techniques used in ancient Japan. We created the identity and positioning, including visual identity and the website to establish CryoCure Wellness Center as a credible place using cryotherapy as a holistic treatment for health and mental wellness.
CECILIA DE BUCOURT
Fashion Industry
We focused on Cecilia De Bucourt's personal story, a former model turned designer, and her quest to follow her dream. By keeping things personal and building smart relationships we took a hobby and developed it into an internationally recognized fashion brand.
kitchenBOB
Online Entertainment Industry
Bob and Tina are good friends. They (that means Tina) had an idea of creating a show that involves Bob spending time in something he and many other men truly ‘hate’. You guessed right. Cooking! Our challenge was to create an identity that was fun, useful, and different from the other cooking shows.
LHH
Consulting Services Industry
We helped LHH and its Executive Vice President and Chief Sales Officer develop a video series in support of rebranding and bring to life their offerings. The video series generated high engagement on Linkedin and attracted new visitors to the LHH website.
OPEN WIDE(R)
Publishing Industry
Dr. Larry is the dentist of the stars, and one of the most recognized cosmetic dentists in the world. He wrote a book Open Wide(r) that needed promotion. The book was as much about dentistry as it was about living a life with confidence and joy.
EHRLICH PHOTOGRAPHY
Creative Industry
We designed a modern visual identity that is crisp, simple, and clear. It gave Rick an opportunity to showcase his brand in a refreshed way. We designed his new website and established his social media presence to match the new identity.