Challenge
PricewaterhouseCoopers International Limited (PwC), is a leading multinational professional services network and one of the Big Four accounting firms. The Corporate Mergers & Acquisitions (M&A) sector in EMEA faced a challenge in communicating its identity and capabilities, especially within its internal base.
The Head of Corporate M&A EMEA sought to enhance internal and external understanding of their role in conducting a record number of deals aimed at adding value to the broader organization. The goal was to ensure that all PwC partners recognize Corporate M&A's readiness to assist in any acquisitions, reinforcing their integral role in PwC's growth strategy.
Solution
To address this challenge, 47&10 was engaged to refine PwC Corporate M&A’s messaging and positioning. Our approach was to shift the narrative from being viewed merely as an "Acquirer" to a "Strategic Investor/Buyer."
This refresh of messaging was critical in portraying PwC Corporate M&A EMEA not just as a behemoth in professional services, but as a strategic partner capable of offering sellers and their shareholders more than just a transaction.
By emphasizing opportunities for career growth, access to a global network, and connections with high-profile clients, we communicated PwC’s unique value proposition.
Impact
The redefined messaging and strategic positioning have significantly bolstered PwC Corporate M&A's market presence, leading to an average of 30 successful acquisitions annually.
This strategic maneuver not only underscores PwC's dominance in the global market but also elevates Corporate M&A's profile within the organization.
Our initiative has heightened internal awareness of Corporate M&A's accomplishments and reinforced the imperative for all PwC members to engage with the Corporate M&A team for any investment or acquisition opportunities.
SERVICES PROVIDED
Strategic Messaging
Content Ideas
Video Series