Challenge
StorySquad Media, a video production company, faced a saturated market with challenges such as an undefined business structure, no strategic plan for client outreach, lack of marketing strategy, and competitive pressures from newcomers using inexpensive equipment for self-promotion.
Solution
The strategy focused on developing a clear, differentiating identity, crafting a powerful brand narrative, and establishing a distinctive online presence. This was achieved through defining a brand identity that highlights StorySquad's unique value proposition, leveraging their Emmy Award-winning team's expertise in storytelling, and creating a visually appealing brand platform.
Impact
StorySquad successfully repositioned itself as a pioneer in brand journalism and video storytelling, emphasizing its capacity to deliver compelling stories that provoke action and inspire change. This strategic shift not only differentiated StorySquad in a competitive market but also attracted new clients, including branding agencies, by showcasing their unique value and storytelling expertise.
Brand Identity Development
Brand Messaging
Visual Identity
Digital Experience
Website
