CECILIA DE BUCOURT
Dance to your own beat
Challenge
How do we turn a hobby into a successful business without any financial investments? That was our big challenge, but also one of the most exciting projects we ever undertook.
Solution
We kept things simple. We focused on Cecilia’s personal story, a former top model turning designer, and her quest to follow her dream. From developing the PR communication and marketing strategy, photography, and e-commerce website we created the foundation for the business. We also nurtured partnerships with fashion influencers and celebrities.
Impact
From a hobby to an internationally recognized fashion brand Cecilia De Bucourt made a big splash quickly. The celebrity partnerships helped catapult the brand into mainstream fashion. More than 150 stores around the globe carried CDB collections and Jessica Simpson became the biggest advocate for the brand.
SERVICES PROVIDED
Brand identity
Marketing
Visual Identity
Website
PR & Communications
Photography