OPEN WIDE(R)
A guide to smile and facial aesthetics to enhance your confidence, appearance, and overall health.
Challenge
Dr. Larry is the dentist of the stars, and one of the most recognized cosmetic dentists in the world. He wrote a book Open Wide(r) that needed promotion. The book was as much about dentistry as it was about living a life with confidence and joy.
Solution
We created a video series using sections from the book. It was the quickest way to give a glimpse of what the book had to offer. Having Dr. Larry in front of the camera was a critical point as he’s charming and extremely passionate about his career. We conducted three photography sessions covering Dr. Larry and developed social media content to enhance his reputation online.
Impact
Dr. Larry is a well-known personality in New York City, and the video series only enhanced his reputation. His book is available for sale on Amazon, and other book platforms.
SERVICES PROVIDED
Social Media Planning
Social Media Management
Video Series
Photography