Sentient

Confidence Assured.

Challenge

Sentient Lasers was pigeonholed as a repairer and reseller of old laser machines, a perception that was inaccurate to their true capabilities. They engaged our partner brand consultancy Siegelvision to redefine their brand, aiming to accurately communicate their offerings and elevate their market position.

Solution

In partnership with Siegelvision we developed the "Confidence Assured" brand platform, reshaping Sentient's narrative to highlight their commitment to quality, integrity, and partnership in the aesthetic care industry. This rebranding focused on showcasing Sentient as a reliable partner, offering comprehensive solutions and services to practices of all sizes, emphasizing their consultative approach and commitment to innovation and quality.

Impact

The rebranding led to a 400% revenue growth for Sentient, positioning them as the industry's first and only full-service provider. By attracting high-quality staff and adhering to the "Confidence Assured" ethos, Sentient solidified its reputation as a trusted partner, driving profitability and efficiency for their clients, and leading the aesthetic device industry towards a new standard of operation.

SERVICES PROVIDED

  • Brand Identity Development

  • Brand Messaging

  • Visual Identity

  • Marketing Materials

  • Website Concepts

  • Social Media Strategy

  • Video

Let’s Work Together.