Harvey Lewis Stein
Success is our only option
Challenge
Harvey Lewis Stein has a reputation of always coming through for his partners, clients, and staff. However, when his company HLS was looking to venture to China, he needed a clear message and identity to attract new partners and clients. HLS didn’t have an online presence, nor a clear message to attract new investors and partners.
Solution
After interviewing the most important people in the organization, we quickly realized that Harvey Lewis Stein's personal brand had much stronger equity than HLS alone. Therefore, we changed the name of the company from HLS to HARVEY LEWIS STEIN. We gave him a tagline that fits Harvey’s reputation and the promise he gives to his partners “Success is our only option”. We developed a new visual identity and a new website that are simple, clear, and get straight to the point, just like Harvey does.
Impact
Harvey Lewis Stein has embarked on a new journey to China where he is helping all kinds of American companies navigate the business complexities of China.
His promise “Our success is our only option” continues to bring new clients every single day.
“My sincere thanks for rebranding my company. We are now fully aligned with all the stakeholders. You are a genius.”
Harvey Lewis Stein, owner and CEO
SERVICES PROVIDED
Brand Identity Development
Visual Identity
Marketing Collaterals
Website Design