SAGE

We refuse to be invisible

Challenge

The White House administration intended to exclude LGBT categories from The National Survey of Older Americans.

SAGE needed to act quickly.

Solution

Empowered by their positioning as a national activist organization and galvanized by the election of the current administration and its reinvigorated hostility towards the LGBT community, we created a print and digital campaign to raise awareness and combat attempted rollbacks of LGBT rights.

We created short videos to raise awareness, a paid digital media campaign with the goal to generate signatures and donations to prevent The White House administration to exclude LGBT categories from The National Survey of Older Americans.

Impact

The response was immediate and overwhelming. The Administration of Aging was bombarded with the second-highest concentration of public comments they had ever received, and they listened. The Administration put LGBT categories back on the survey but removed a question pertaining to gender identity. SAGE pushed back again with another petition focused on reinstating trans elders, paired with op-eds in prominent LGBT publications and a social media campaign. This reached 424,513 people across social media channels and was picked up nationally, featured in 11 different online publications.

*** This project was completed while working at Siegelvision, and the entire team was involved developing SAGE’s new brand and digital campaign.